Projects
FMS Agents
As the former Vice President of FMS Agents, the ambassadorial unit for the School of Film and Media Studies in Ngee Ann Polytechnic. I had the pleasure of coordinating our social media pages (E.g. Instagram and TikTok) as well as various events that connect the school with the outside world (E.g. Open House and Red Camp)
Website Design
For my News and Feature Writing Module, we had to design a website to hold our articles as a team. As the designer, apart from writing articles, I had to design the whole website and come up with various graphics to accompany the articles and website, including the logo of our news agency. Our final grade for the design portion of the project got an A. The article that I wrote also received an A.
Social Media Campaign
In our Content Marketing module, we had to plan a campaign for SingapoRediscover so as to encourage the redemption of SingapoRediscover vouchers with the campaign objective being a 90% redemption rate by the end of the year. Some collaterals include a storyboard for a brand story, Instagram posts, and TikTok videos.
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I spearheaded the creation of the content calendar and the overall organisation of the campaign.
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Click on the button below to see our full campaign, from our research to our collaterals.
Public Relations Campaign
In our Public Relations module, we had to create a public relations campaign for the long-standing brand Marks and Spencers. We focused on solving the brand image issues that the brand has and raised awareness for the brand's core values and planned events to help communications from the brand to its consumers.
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I lead the project, managing to coordinate my group of 4 members to come up with solutions to solve marketing and image issues associated with the brand.
